Anti-heat System: NSK's unique head cap design helps to limit heat generation and to disperse heat generation during treatment.Quattro Water Spray: (nano95LS) Effectively cools the entire surface of the bur with a high cooling effect, leaving no areas untreated.
Microfilter is designed to prevent particles from entering the water spray system to guarantee optimum water spray cooling at all times. The center of gravity is shifted to an optimal position, reducing hand fatigue and dexterity. Smart miniaturization for perfect balance:Īpproximately 10 percent smaller and lighter than conventional models, yet offers the maneuverability and accuracy of air-turbines. Even during implant operations that require delicate and precise movements, a "nano series" faithfully mirrors the user’s intent.
It allows the consumers to own a brand narrative.Shorter, lighter and perfectly balanced, "nano series" instruments are designed to be natural extensions of the clinician’s hand, ensuring smoother procedures. Additionally, I like to believe that user-generated content is king. But we still have a long way to go as far as fully leveraging it. But we need to track the nuances that apply and serve the right content at the right time. Due to the digital capabilities, we can understand behaviours and the content customers want. But I don’t think it’s being utilised and leveraged fully.Īllowing a customer to feel like they are a unique individual will mean nothing if you’re not personalising the content that the consumer is receiving. Marketers have been talking about consumers being individuals and their unique nature. Personalisation has been around for a while. How is technology changing the way content marketing teams operate? It is currently leveraged to sink digital tools to the out of home inventory that consumers would be driving and walking by in the outdoor environment. It allows user tracking to circumvent the cookieless future, but there are different views depending on what side of the fence one sits on.Īnother technology trend that we have witnessed in our local market is the digital sync with out-of-home advertising from a media perspective. We’ve heard various conversations, and I want to see where that will take us from a digital perspective. I am excited about the cookieless future. Which emerging technology are you most excited about and how do you see it impacting the future of mobile marketing? Moreover, it gives you 24/7 availability from a brand perspective. But when you start to look at AI to drive brand and marketing messaging, brands can drive game-changing strategies. We often talk about augmented reality (AR) and machine-to-machine communication. As a result, there is a significant trend shift towards the nano influencers vs the more popular socialites who fall in the macro influencers’ category.Īnother trend brands need to leverage and utilise is AI, specifically chatbots. We’ve seen a rise in the use of influencers over the last few years.Īnd it’s no longer a trend per se, but how brands use these influencers to drive their core business objectives has evolved over the last few years.Īs brands continue to learn more about the power that human-to-human influence carries, there’s a certain level of authenticity that these influencers can bring to brands.īut brands need to tread carefully because some influencers tend to be over-utilised.
As a result, there is a significant trend shift towards the nano influencers versus the more popular socialites,” said Hazel Chimhandamba, Executive Head of Marketing, Cell C.īelieving that marketing is a science that brings the magic and the science together for brands, Chimhandamba discusses South Africa’s trends and the technology that can impact the future of mobile marketing.Įxcerpts from the interview What mobile marketing trends can increase customer acquisition? “Brands need to tread carefully because some influencers tend to be over-utilised. Ahead of her session in VMF South Africa, mobile marketing expert Hazel Chimhandamba talks about the current trends and the power of influencers.
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